Charity:Water

chALLENGE


With a drop in donations for Charity:Water’s pipeline project, we worked to create an experience that would get people involved and excited to help. We wanted to bring an audience in that would be able to participate in a simple and easy way, doing something they already took part in daily.

SOLUTION


Drink for a Pipeline online game. Build a virtual pipeline based on the water you drink & consume. Track your water intake with the Charit:Water app and watch your pipeline grow. Gain pledges that support you through your journey while raising money help a community in need. Kick off is May 6 and the game continues over the course of Drink Water Week.

MEDIA


concepting
advertising
identity
web design
copywriting
strategy
ui design

launch advertisments







tutorial



Web screens







facebook checkpoint posts





Disclaimer: All student work, not affiliated with Charity:Water.
10/10 collaboration, created with Olivia Sergi.
copyright 2019 jenni renas