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Crave


project


Taking the recognizable Buffalo Wild Wings aesthetic and building upon it. Capture the confidence and swag that is expected from the BWW brand tone and blend it with a contemporary styling that goes in hard to communicate Crave. We’re ALL IN on the sauce. It must have the ability to live across all channels, including but not limited to: TV/OLV, Paid & Owned Social, Email, Web, POP & more.

This was the direction I was working on throughout this project. A Beautiful Mess, leaning into a mess that feels beautiful and exciting.

created at the martin agency

MEDIA


branding
social
print

TEAM


acd | amy wheeler
dsn | robyn makinson, nate james, jenni renas


+ ALT. ROUTE

























































































at the moment...
Desperately attempting to become bilingual. 





© Jenni Renas 2024