Left Handers Club

CHALLENGE


Create an event that would embrace left handers and make them feel recognized
and appreciated. Normalize the “unconventionality” of left handers and highlight their unique attributes. The goal was to be able to unite left handers in a day of celebration and understanding of one another.

SOLUTION


Create a brand identity & logo that lefties would be proud of. Incorporate unconventional colors and typeface combinations to represent the distinct attributes of a left handers. Keep the voice pithy & fun, harking on the “harder” life that lefties have all while staying lighthearted with the situation.

MEDIA


branding
identity
copywriting
event design
print design



logo mark



posters & signage







print pamphlet







promotional items











Check out that process.
copyright 2019 jenni renas