Left Handers Club

CHALLENGE

Create an event that would embrace left handers and make them feel recognized
and appreciated. Normalize the “unconventionality” of left handers and highlight their unique attributes. The goal was to be able to unite left handers in a day of celebration and understanding of one another.

SOLUTION

Create a brand identity & logo that lefties would be proud of. Incorporate unconventional colors and typeface combinations to represent the distinct attributes of a left handers. Keep the voice pithy & fun, harking on the “harder” life that lefties have all while staying lighthearted with the situation.

branding
identity
copywriting
event design
print design