Senyai Grubs
project
Senyai Grubs is an internet personality bringing his love of unfussy food and Thai culture to an online community. I collaborated closely with Senyai to create a bespoke brand identity rooted in his distinct personality, unmistakeable content, and Thai heritage. The resulting system blends Thai-inspired motifs, custom illustration, and a playful visual language to create something culturally rooted and distinctly Senyai.
The identity was designed to extend beyond the screen, translating the personality of his YouTube presence into a collection of bespoke merch made with his audience in mind. From apparel to collectible pieces, each touchpoint was designed to feel wearable, ownable, and worth coming back for, giving his community a tangible way to connect with the world he’s built online.
MEDIA
branding
custom wordmark
illustration
merchandise
custom wordmark
illustration
merchandise
Monitor Lizards are a Bangkok staple and Senyai's chosen mascot.
Inspired by classic Thai Parrot Soap, reimagined for Senyai fans. In support of being clean, and beans.
A few of Senyai's go-tos spanning Thai and American favorites. Including, of course, the Costco hot dog.
