The Pet Rock

CHALLENGE

Revitalize interest in The Pet Rock. Create a new and improved product that brings around a seemingly useless toy of the past. A kitchy novelty item for adults who enjoy a good laugh. Introduce The Pet Rock into more modern platforms such as social media to engage viewers and appreciate the simple things in life.

SOLUTION

Rebrand The Pet Rock as not only a pet, but also a Multipurpose Tool. Stick with colors reminiscent of the time the original product was introduced while still adding a modern twist to the copy and look of the package. Create merchandise for all of the hardcore Rock mom’s and dad’s as well as an instagram where all pet owners can share the crazy antics of their beloved rock.

brand identity
brand messaging
packaging
copywriting
social content
product design
print design